Senior Strategist & People Leader
With 15 years turning executive vision into measurable growth, I give leadership the clarity to move and teams the confidence to follow.
About
I take a holistic, end-to-end approach to strategy: your brand's position is the centerpiece, your operating model is how it gets deployed, and your marketing and media strategy is how it's communicated. I keep all three tied together as one brand, one culture.
This approach drove a 20% increase in new clients at my most recent agency, accounting for 40% of the agency's media budget in 2026.
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Develop and execute integrated, channel-agnostic strategies across brand positioning, media, and internal operations, so the plan and the day-to-day work point the same direction. Results are validated with brand lift, geo-lift, and holdout testing, not just platform-reported metrics.
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10 years leading agency teams, directing strategic conversations and day-to-day operations for agencies. A direct line to the CEO, setting channel strategy for $10M in omnichannel budgets and directing the teams that execute it. Equally the strategist and the operator.
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Led cross-functional teams at each of my last three agencies and 100+ people across my career, developing them into strategists and agency leaders, several with zero industry experience.
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Take a messy, complex business challenge and turn it into a clear plan a team can execute with excellence. For a previous home services client, I developed a large-scale positioning strategy across research, creative, media, and CRM that won back 60 customer contracts in 60 days.
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Five years as a pastor, alongside my marketing career, leading large-scale teams of volunteers through change and adversity. It shaped how I lead agency teams: earn trust first, then set direction.
Philosophy
The future of marketing is alignment: brand, media, and experience, moving as one.
Most marketing still gets built in silos — a brand plan, a media plan, a retail plan, stitched together after the fact instead of designed together from the start. Instead, brands need one data-informed strategy that maps the consumer's actual end-to-end journey, with brand storytelling, media investment, and their real experience all answering to the same positioning. That's where I live.
When those three are actually aligned, the audience has a more positive experience. They stop feeling marketed to at every touchpoint and start feeling understood because the ad, the store experience, and the customer service call are all telling the same true story. That's the relationship I'm trying to repair between brands and the people they serve.
My job is building that north star: the single strategy that sits above every channel and the internal system that keeps every team accountable to it.
I approach the brand / audience relationship the way I approach any healthy relationship — listen first, understand what someone actually needs, and then decide what to offer them. The end result is a stronger brand / customer relationship, which translates to better performance and growth.
100+
People led across independent agencies & cross-functional teams
90%
Employee retention through aligned performance frameworks
$2M
New revenue generated in 6 months through strategic business development
20%
Increase in new clients through a unified positioning strategy
Brands I’ve Helped Grow
Recommendations
“I had the pleasure of working with Pete as a media strategist on his team, where he consistently brought a thoughtful, strategic approach to work and a genuine commitment to improving how our team operated. Pete was always looking for ways to innovate our processes and find smarter, more effective ways to deliver strong outcomes.
Beyond his strategic mindset, Pete is an excellent team lead and mentor. He invests in the people around him, shares knowledge generously, and creates an environment where others can grow. He was integral to my development and understanding of media, and I’m grateful for the guidance and perspective he provided.”
Nick D.
Direct Report, Media Performance
“Peter is a talented, holistic brand marketer who brings together a unique skill set that clients appreciate.
Peter practices the art and science of digital marketing and knows how to make the relevant links between the brand and the consumer. He is great with helping clients understand how to approach their targets and to do it with authenticity through storytelling and content in a way that builds engagement and trust. A great presenter, Peter helps our clients and their brands perform at continuously higher levels.”
Tom S.
Former Employer, CEO
“First, Pete is the type of person you want on your team. He is a hard worker and brings with him a culture-building level of positivity, kindness, care, and leadership. Pete is a skilled marketer and understands the value of measured strategy and thought-through goals.
He is a people-first leader and loves to build relationship with clients and teammates to get the most out of each. I am grateful for my time working with Pete and I know he will be an asset on any team!”
Ben S.
Former Employer, CEO